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Abstract
The arrival of online trading in European football betting markets has brought significant structural change to the sector in recent years, with the emergence of two strategic groups of bookmakers, characterised by distinctive operating behaviours. We examine the impact on market efficiency of interactions between these two groups, by comparing 51,000 individual odds offered by leading bookmakers at nine separate points on game outcomes, across 2,132 games in six European leagues. This longitudinal analysis reveals that interactions between these groups enable information to be transmitted from informed bettors to market prices, thereby increasing market efficiency.
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