New Energy Vehicle Pricing Strategy Based on Residual Value Estimation

Abstract

With the increasing depletion of traditional resources such as oil and the promotion of new energy vehicles by national policies, the production and purchase of new energy vehicles are increasing day by day, but the proportion of new energy vehicles in total vehicle sales is still low compared to the sales of traditional vehicles. Therefore, this paper investigates the influence of consumers' residual value estimation on consumers' purchasing behavior when purchasing new energy vehicles by analyzing consumers' purchasing decisions and producers' production decisions, and finds that: consumers' residual value estimation affects producers' decisions, and for the case where producers sell only one product, the best strategy choice is achieved by comparing different solutions; in ensuring that new energy used vehicles have value, the residual value has a greater impact on consumer purchase, and the sales price will increase with the increase of residual value estimation; new energy vehicle enterprises can increase consumers' willingness to purchase new energy vehicles, enhance the profits of vehicle enterprises, and promote the promotion of new energy vehicles by improving the residual value rate of new energy vehicles.