Abstract
This paper firstly clarifies the definition of new business model in the context of digital economy based on the research background, and on this basis analyses the business models in the context of digital economy and lists several common new business models in the context of digital economy. Secondly, this paper takes the retail industry as an example, analyses the original business model of a retail enterprise and the new business model after the transformation through the digital business model, and compares the impact of the new business model on the enterprise. Finally, the paper summaries the above and draws conclusions. Enterprises through digital tools for business model change, so that enterprises can better adapt to the current economic and social and thus obtain sustainable development.
Published Version
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