New Avenues for Public Value Management and the Role of Nonprofit Policy Innovation Labs: Co-Experience and Social Mediavation Labs, and Twitter

Abstract

The past decade has witnessed the global rise of policy innovation labs (PILs), many of which are nonprofit organizations. Policymakers have promoted PILs as a novel approach to addressing pressing economic and social issues. Concurrent with the growing importance of PILs has been the shift to public value management (PVM), which focuses on policy outcomes that benefit the public and the needs and problems in society. One relatively new process raised in the public managementliterature is co-experience, which considers stakeholders' engagement with public policies or programs within the broader context of life experience. This, the authors argue, is an important contribution to public value creation. Social media platforms such as Twitter (now X) are one tool that PILs can employ to assess and develop stakeholder co-experience. The authors analyzed 13,009 Twitter messages largely generated by stakeholders relating to 42 U.S.-based PILs.