New approaches towards creating journalistic content in the US media

Abstract

Media convergence and digital revolution have become the reason of the important transformation processes that affected the editorial offices of all mass media. Constant information flow, public access to foreign media resources contributed to an unprecedented struggle for the audience. At the same time, the development of new technologies and software prompts the journalists to draw attention to the new opportunities and prospects that open up due to this. The subject of this research is the modern approaches towards interaction between the journalists and journalist with their audience, as well as use of technological capabilities within the framework of creating journalistic materials in the US mass media. The scientific novelty lies in the attempt to explore and systematize the new approaches towards creating media content that have emerged in the United States in the first half of the XXI century due to information and communication technologies and globalization of the information space, and commence to appear in Russia. Such research would allow to not only reveal the peculiarities of implementation of new techniques and methodologies in the US journalism, but also to see the development trends of the Russian journalism, since the experience of foreign colleagues has been used for decades. In conclusion, the author highlights the shift in priorities of the journalists, who prefer cooperation in creating large-scale resonance projects, rather than competition. Moreover, livening up the audience allows the journalists to involve it to creation of media content, and artificial intelligence may significantly reduce the time and financial costs to produce journalistic stories.