Apprehension of media literacy by the student population

Abstract

By the development of information and communication technology, media have experienced expansion, especially in the types of media content and their multiplication and distribution, as well as in the ways of access to the media content itself. Due to this fact, the influence of media on all age groups, especially children and young people, is becoming more and more important, and research more intense. Therefore, special attention has to be paid to the understanding of media content and its critical evaluation by the receivers. Based on the conducted survey, the difference between attitudes and opinions on media literacy between the undergraduate students as potential students of Journalism and public relations and graduate students of Journalism and public relations, who will by their professional work actively participate in creating media content apart from consuming media content, has been analysed. Within this research special attention has been paid to the understanding of media literacy, the way of media usage, as well as to the possibilities of access to media and media content. The method of the descriptive statistics was used in the presentation and interpretation of the obtained results.