New Adaptation Linkages

Abstract

Web technology is transforming all businesses into information-based activities and the rate of technological change is so high that emerging electronic commerce is already making fundamental changes in the economic landscape, affecting every aspect of how business is and will be conducted. There is substantial evidence to suggest that e-banking is being embraced by financial institutions in developed and emerging markets to the extent that explosive growth is almost at hand. This paper explores the adoption linkages in customer perceptions, preferences, and barriers to the adoption of banking technology in Kenya. The data for this study has been collected from bank customers in using well structured and pre-tested questionnaires. The result indicated that necessity perception is positive and ATM, Mobile and Internet banking were mostly preferred compared to others whilst negative linkage was observed between barriers and adoption as Security, bank lag in adoption and unawareness were identified as the most reported barriers to adoption. It means that positive link enable adoption while negative link distract adoption. The findings implicate banks and other financial institutions to increase the campaigns which may develop positive customer perceptions and preferences at the same time look for alternatives of reducing the possible barriers posing the banking technology.