Abstract
YouTube is moving towards personalized media. In 2011, Enchufe TV became an Ecuadorian online comedy series known for its witty humor. Taking advantage of the openness of the Internet, the video is currently available to watch on the YouTube platform. The purpose of this study is to conduct an unbiased analysis of the factors that determine the development of humorous discourse in TV Antufe's YouTube videos using the TOPSIS method. To understand the growth of the show and its audience, we compared its premiere year to 2022 across 10 years. At the same time, data such as comedy type, language level, audio-visual narrative, and humorous discourse were collected to quantitatively understand the popularity and influence of the play at the time. There. Variables such as views, audience engagement, and subscriber base growth are analyzed, as well as objective measures of content relevance and influence within the platform environment. Enchufe TV's decline in user activity can also be explained by several factors, such as the emergence of new platforms and content saturation. We also found that blue spoken words were the most widely used, with popularity varying by year of study.
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