Dakwah Via Youtube? Evolving Dynamics of Religious Communication in Aceh Islamic Society

Abstract

The progress of information technology is currently very rapid. Any information can be received directly by the public in a matter of seconds via various social media. The YouTube platform is one of the social media that is popular with the public and is a good opportunity for da'wah activities. Da'i in Aceh took part in utilizing the YouTube platform as a medium for da'wah. This research aims to find out the information related to the use of the YouTube platform as a medium for da'wah in Aceh and knowing the character of da'wah by using the YouTube platform in Aceh. This research is field research using a qualitative approach. In determining research subjects, the author used purposive sampling so that researchers could gather information from users of the YouTube platform as a medium for preaching, especially YouTube channels that already exist among the public. The research results show that the aim of using the YouTube platform as a da'wah media in Aceh is to contribute to knowledge in institutions, unite alumni/organizations, store da'wah documentation, narrow down entertainment content, and expand the da'wah network. This article aims to explore the use of YouTube as a medium for da'wah in the post-modern era in Aceh, where da'wah is experiencing very rapid development. Furthermore, in this article the author exposes YouTube preaching content that can be accessed by various groups.