Abstract
Neuromarketing is a marketing method by finding its use in the field of neurology, which is neuroscience, and adapting this method into marketing has become a topic of growing interest for both businesses and researchers. The aim of the paper within this framework, articles published on neuromarketing were analysed Web of Science (WOS) site. This study aims to examine the trends in literature related to the field of neuromarketing. The results were restricted by English language, 2013 and 2022 time period and type of the documents: article. Using the only “neuromarketing” keyword. According to filters the study performs a bibliometric analysis of 165 papers on neuromarketing and year of publication, the author's name, journal with most published research, country analysis of articles, keywords, related areas and citation frequency were examined. The results show that Europe is at the forefront of the field. The country which heavily involved in neuromarketing research are Switzerland. Regarding the analysed articles the most used keywords are, other than neuromarketing, brain, attention and responses. Likewise, the most popular journal for neuromarketing article is Frontiers in Psychology.
Published Version
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