Neuroentrepreneurship? Promise and Peril

Abstract

Why is that presentations on “neuro-entrepreneurship” are so well-attended (and seemingly applauded) yet little traction has really occurred? Meanwhile, why it was that in entrepreneurship we hear a regular drumbeat calling for nurturing the entrepreneurial mindset yet we see little progress in rigorously defining that. Nor do we see much progress is applying what we do know. The potential is significant; it seems that every issue of a neuroscience journal offers something that speaks to entrepreneurship and related phenomena. Could it be that we need to bring together the best thinkers and doers around this topic and learn from each other? This symposium intends to do just that. We have convened a diverse set of scholars, both rising and veteran, from Europe, Asia, and North America offering very differing perspectives on moving neuroentrepreneurship forward. Consciousness, Entrepreneurship, and Strategy Presenter: Robert Joseph Wuebker; U. of Utah Presenter: Russ McBride; U. of California, Merced TOWARD A SOCIALLY SITUATED NEUROSCIENCE OF ENTREPRENEURSHIP Presenter: Mark P. Healey; U. of Manchester Presenter: Gerard P. Hodgkinson; U. of Manchester Entrepreneurial Foresight at the Core of Entrepreneurial Expertise:Between Complexity and the Futur Presenter: Ksenija Djuricic; - Entrepreneurs’ Cognition and Perception of Risk and Ambiguity - Event-Related fMRI Presenter: Giulio Zichella; Copenhagen Business School