Neurocomputerization as a Challenge of the Digital Economy

Abstract

Modern entrepreneurship and business cannot exist, develop, and make profits without applying digital technologies. Neurocomputerization of the production process, for example, helps to solve a wide range of issues related to sales, management, and expansion. This proves beneficial not only for the companies themselves, but also for the state economy as a whole, since this process retransmits and transforms the basic and obsolete methods and means of managing and producing tangible and intangible assets into new projects and architectures. Fintech and internet companies have taken over the banking industry for good. Currently, in order to compete in the banking services market, banks must invest time and resources in multi-channeling; actively develop digital products and technologies; conduct marketing research on customer behavior; modernize websites and applications; improve and stabilize credit and financial scoring, etc. Today, many traditional banks believe that participating in the information race for the consumer in the IT field is becoming a matter of “life and death” for their business, because the Internet giants are getting better at processing huge databases, thus ensuring more accurate and faster targeting. The modern banking industry is constantly developing neural network technologies and optimizing huge layers of information and digital activities of all its structures. Hence, there is a system of pluses and minuses for the financial and credit sphere. A major advantage of the digital web transformation of conventional banking methods and approaches is that the consumer is connected with the client base and attached to the financial product. This trend is aimed at ensuring overall development of IT tools.