Abstract

Graph collaborative filtering (GCF) has emerged as a prominent method in recommendation systems, leveraging the power of graph learning to enhance traditional collaborative filtering (CF). One common approach in GCF involves employing Graph Convolutional Networks (GCN) to learn user and item embeddings and utilize these embeddings to optimize CF models. However, existing GCN-based methods often fall short of generating satisfactory embeddings, mainly due to their limitations in capturing node dependencies and variable dependencies within the graph. Consequently, the learned embeddings are fragile in uncovering the root causes of user preferences, leading to sub-optimal performance of GCF models. In this work, we propose integrating causal modeling with the learning process of GCN-based GCF models, leveraging causality-aware graph embeddings to capture complex dependencies in recommendations. Our methodology encompasses three key designs: 1) Causal Graph conceptualization, 2) Neural Causal Model parameterization, and 3) Variational inference for the Neural Causal Model. We define a Causal Graph to model genuine dependencies in GCF models and utilize this Causal Graph to parameterize a Neural Causal Model. The proposed framework, termed Neural Causal Graph Collaborative Filtering (NCGCF), uses variational inference to approximate neural networks under the Neural Causal Model. As a result, NCGCF is able to leverage the expressive causal effects from the Causal Graph to enhance graph representation learning. Extensive experimentation on four datasets demonstrates NCGCF's ability to deliver precise recommendations consistent with user preferences.

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