Abstract
Recently, the demand for the direct shipment of purchased goods by express couriers has increased as the result of an explosive growth in e-tailing, telemarketing, and TV home-shopping industries. However, since too many express courier companies have been emerging over the last several years, competitiveness for market share is very severe among them. This study suggests a network design model for strategic alliance in order to overcome the circumstances in hot express courier service market. We propose an integer programming model and a solution procedure based on maxmin criterion. To demonstrate practicality and efficiency of the proposed model and solution procedure, a numerical example is derived and tested.
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