Abstract
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Highlights
Indonesian Internet Service Providers Association (APJII) released data that until 2017 internet users in Indonesia reached 143 million people, which is more than 50% of Indonesia's population of 262 million people
Data released by the Indonesian Internet Service Providers Association (APJII) states that around 87% of people in Indonesia use internet services to access social media (Firmansyah, 2018)
The real form of marketing elements is very visible when viewed from the activity, information content, and the number of users who join in each social media account (Soelistyowati, 2018)
Summary
Indonesian Internet Service Providers Association (APJII) released data that until 2017 internet users in Indonesia reached 143 million people, which is more than 50% of Indonesia's population of 262 million people. Consumers are free to determine the order of service options in the Gojek App application, ranging from the most frequent to the least used by consumers Each of these versions was promoted in the form of advertisements via YouTube (Soelistyowati, 2018). The real form of marketing elements is very visible when viewed from the activity, information content, and the number of users who join in each social media account (Soelistyowati, 2018) This business and technology development requires companies to formulate marketing strategies to win market competition. The purpose of this marketing strategy is to find and retain the intended consumer by providing and communicating product values to customers (Kotler & Armstrong, 2008). Research Objectives The research objective is to analyze and describe Gojek's marketing strategy through YouTube social media
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