Abstract
This comprehensive article provides an in-depth analysis of Netflix's current strategy, revealing how it is making good use of data and algorithms to make decisions and looking at its potential to achieve a dominant position in the TV media industry. In particular, the article highlights Netflix's focus on original content production and its determined global expansion strategy, while also pointing to the key role of digital technology in shaping its business model. However, the article also identifies potential weaknesses in these strategies, particularly in addressing the challenges of global expansion and user experience. The article also discusses in detail the impact of Netflix's strategy on the Korean media industry, as well as user dissatisfaction with increasing content cancellations and complex narrative structures. Ultimately, the article highlights that the key to maintaining a competitive edge and continued dominance in the ever-changing television media landscape lies in the use of constant innovation and a personalised approach, and that Netflix must continue to adapt to the needs of different markets, balancing its global appeal with a local flavour, to ensure its future success.
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