Abstract

ABSTRACT Traditionally, business agreements have been negotiated through direct, face-to-face communication. With the rapid development of technology and new media, the business environment has changed. Today, firms increasingly operate in a virtual arena to be effective in a global, competitive environment where contacts are negotiated online. In this study, we sought to understand the power of the written word in cross-cultural negotiations where negotiators had to communicate in different languages via instant messaging (IM). The findings of these virtual cross-cultural negotiations in a sample of over 100 student negotiators suggest that the cultural intelligence (CI) of negotiators impacts the efficiency and process of cross-cultural negotiations when they negotiate online. Keywords Negotiatior, cultural intelligence, negotiations

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