Abstract

The launch of the Football Association's (FA) Women's Super League in 2011 was a major milestone towards the professionalisation of women's football in England. The league's formation aimed to increase the competitiveness of elite women's football in England at domestic and international level (Dunn & Welford, 2015). In 2014 the league expanded, creating a second division now known as the FA Women's Championship. This chapter explores the impact of the professionalisation of women's football in England on the second tier of women's football, by examining how players and staff at a Women's Championship club are negotiating the transition from amateur to semi-professional status. This qualitative project adopted a single case-study approach. Observations took place on home match-days to explore the match-day experience. Follow-up semi-structured interviews were then carried out with players and staff. The empirical data highlighted the key challenges and opportunities faced by clubs and their players as women's football continues to develop in this professional era. The introduction of the Women's Championship has helped to bridge the gap between amateur and professional club football in England. However, the experiences of the players and staff illustrate that operating effectively in the Women's Championship required significant sacrifice. Players were required to meet the more professional demands that were being placed upon them, without receiving any significant financial rewards for their commitments. Paid staff roles were underpinned by precarity, with the funded staff roles disappearing should the club not be able to maintain its Championship status.

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