Negotiating gender during times of crisis in the Islamic Republic of Iran: visual propaganda from the Iran–Iraq War to COVID-19

Abstract

ABSTRACT This article addresses the representation and negotiation of gender norms in visual iconography in the Islamic Republic of Iran against the backdrop of the master narrative of the Iran–Iraq War (1980–88), which serves as a prefigurative image repertoire for propaganda and regime messaging in the post-war period. Drawing on images from the war itself and after, the article presents a historical perspective on the dynamics of representing prototypical gender roles, not only in relation to war but labour and industry as well. The article also highlights how gender roles were renegotiated in state propaganda during the COVID-19 pandemic, which includes the depiction of female martyrs defending the nation. However, despite the capability of state propaganda to renegotiate gender norms, this process remains circumscribed by the mechanisms of masculine myth-making and the male archetype of the martyr. In effect, such processes do not connote gender equality but rather unmask discourses on female martyrdom as double-edged: While agency in history is ascribed to women, the logic of the gender hierarchy is reified at the same time. Such observations regarding state-sponsored visual iconography in contemporary Iran contribute to the study of propaganda techniques used by authoritarian regimes.