Abstract

This research paper examines the negative impact of pop culture on the youth, focusing on the diverse mediums and forms of media that dominate contemporary society. Pop culture, encompassing music, films, television shows, social media platforms, and other popular forms of entertainment, has an undeniable influence on young minds. While pop culture may seem harmless and entertaining, its effects on youth can be far-reaching, shaping their beliefs, values, behaviors, and overall well-being. This study aims to explore the multifaceted ways in which pop culture can have detrimental consequences for the youth, including its potential to promote materialism, reinforce harmful stereotypes, encourage risky behaviors, and contribute to the erosion of critical thinking and individuality. By critically analyzing the negative impact of pop culture on youth, this research seeks to raise awareness and provide insights into developing strategies and interventions to mitigate its adverse effects and promote a more balanced and constructive media landscape for the younger generation. effects of pop culture on youth is of paramount significance in today's society. As pop culture continues to permeate various aspects of young individuals' lives, it becomes crucial to explore the consequences it may have on their development, well-being, and future trajectories. Pop culture has the potential to influence youth engagement in risky behaviors, such as substance abuse, unsafe sexual practices, and violence. By examining these negative effects, this research can inform preventive interventions, health education programs, and policy initiatives aimed at mitigating the risks associated with pop culture exposure This research significantly contributes to the ongoing discourse on the negative effects of pop culture on youth. By providing a deeper understanding of these effects, it aims to inform stakeholders and guide the development of interventions, policies, and educational initiatives to mitigate the adverse consequences and promote the well-being and healthy development of young individuals in today's media-saturated world. In this research we will be using SPSS software. Pop culture subject youth to substance abuse and drug experimentation Pop culture trends contribute to body dissatisfaction among youth Portrayal of violence and aggression in popular culture contributes to aggressive behavior. The overemphasis on social media and constant need for validation through likes and followers influence the mental health and well-being of young people. The portrayal of substance abusers and drug use in popular culture impacts the attitude and behavior of young people towards drug experimentation and addiction. Pop-culture plays a role in promoting unhealthy eating habits, such as the consumption of fast food and sugary drinks, among young individuals. As per the SPSS Analysis we get to know that in Reliability Statistics Cronbach’s Alpha is 0.864, Cranach’s Alpha Based on Standardized Items is 0.866and Number of Items is 6. From the above results I conclude that in Reliability Statistics Cronbach’s Alpha are 0.864, Cranach’s Alpha Based on Standardized Items is 0.866 and Number of Items is 6.

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