Navigating the Ship through Troubled Waters: The Success Story of an Authentic Sri Lankan Venture - Jack Fruit Ceylon (Pvt) Ltd

Abstract

People who see the world differently are the ones who change and develop the world. The Jack Fruit Ceylon (Pvt) Ltd is the realisation of the dream of a young visionary leader, Mr. Dulanjana Vithanage, who perceived the world differently as a budding Sri Lankan entrepreneur. This case study unfolds the challenging yet successful story of Mr. Dulanjana, who commits to achieving Sri Lanka's development goals through an authentic and morally responsible passion. This case study also delves into the challenges faced by Mr. Dulanjana and the strategic measures he took to navigate the business through the complexities of the current turbulent environment. Using his visionary insights, Mr. Dulanjana incorporated his dream enterprise, Jack Fruit Ceylon (Pvt) Ltd, which transformed the conventional tradition of jackfruit consumption in Sri Lanka by innovatively adding value to the wasted jackfruit surplus and turning it into an entrepreneurial triumph. The case study illustrates his divergent strategies, leadership, management capabilities and his passion for morality. Drawing extensively from insightful interviews with Mr. Dulanjana, this case study provides a comprehensive panorama of Jack Fruit Ceylon (Pvt) Ltd. It sheds light on the company's tenacity, spotlighting its journey of triumph over challenges in the volatile, uncertain, complex and ambiguous (VUCA) world, and emphasises its unwavering commitment to sustainability and innovation.