Abstract

The aim of this study is to investigate the different research paradigms, including conventional and alternative paradigms, and to critically examine their underlying assumptions and implications for research design, data collection, and analysis. The methodology involves a critical examination of different research paradigms and their underlying belief structure. The main findings of this study indicate that different research paradigms have different assumptions about the nature of reality, the role of the researcher, and the goals of the research. These assumptions have implications at the fundamental level. This review article contributes to the existing literature by providing a comprehensive overview of research paradigms and their implications for research design, data collection, and analysis, practically. The study also emphasizes the importance of choosing the most appropriate research paradigm that aligns with the research questions and goals, leading to more accurate and relevant findings that contribute to the advancement of knowledge in the scholarly fields.

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