Abstract
The tourism sector is currently experiencing a significant paradigm shift as a result of the integration of artificial intelligence and social media. Social media platforms influence traveler decisions and preferences through user-generated content and peer evaluations. AI technology like chatbots, automated customer service, and personalized suggestions are improving travel sector efficiency and customisation. This chapter analyses current patterns to investigate social media and AI's symbiosis. It also shows how these two technologies can work together to make travel more enjoyable, personalized, and smooth. It also addresses the issues that arise while applying these remarkable advances. This chapter summarizes the effects of social media and AI on travel and tourism. It predicts future advances and offers advice on adapting to the changing digital landscape.
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