Abstract
When an individual elects to allocate their financial resources towards the stock market for the initial occasion or on a consistent basis, yet possesses insufficient knowledge pertaining to market analysis and investment strategies, the primary issue or inquiry that emerges is the appropriate allocation of capital. In more straightforward terms, this involves determining whether to invest in equity shares, preference shares, debentures, or to allocate resources to mutual funds, and if so, in which specific equity/preference shares, debentures, or mutual funds the investment should be made. Individuals may either engage the services of a stock broker to manage their investments on their behalf or choose to undertake the investment process independently. In both scenarios, their decision-making processes are likely to be influenced, either wholly or partially, by herd behaviour, commonly referred to as the bandwagon effect. Individuals tend to adhere to prevailing trends. When a substantial cohort of individuals engages in investment in a particular stock, there exists a propensity among others to similarly invest in that stock, often without conducting thorough independent analysis. They possess a belief that a significant collective cannot err. The bandwagon effect is an inherent phenomenon that is relatively innocuous to a certain degree; however, it can occasionally be strategically manipulated to influence market movements in a preferred direction, an action that may constitute unfair trade practices and is frequently observed within the stock market. While herd behaviour in everyday situations may be benign, it can prove detrimental when related to investment decisions.
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