Abstract

PurposeThe purpose of this paper is to examine ethnic entrepreneurship within the contexts of religion, cultural hybridity, segregation, diasporic network and enterprise.Design/methodology/approachThe study collected two sets of data from 15 black African respondents/entrepreneurs through face-to-face interviews in London, UK.FindingsFindings point to immigrants’ entrepreneurial adaptation through traditional and dogmatic interpretations of religious beliefs in the informal sector.Originality/valueThe paper offers fresh insights into the religion/faith and socio-cultural meld in the sagacity of black African entrepreneurship. Such insights afford great opportunities to construct new sites of meaning or frame new explanations of entrepreneurship among the ethnic group – using religion and culture as important environmental munificence.

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