Abstract
Ueda et al. (2008) proposed the value creation model based on emergent synthesis. He also argues that whole value of an artifactual system should be co-created through the interaction among various agents in a society. This paper discusses how we could understand whole value of societal systems could be emerged through the interaction among various stakeholders who pursue different aspect of values. Moreover the paper addresses the relationships between different aspects of values including price, function, or satisfaction with an example of service system in which includes customers, employees and business entities.
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