Abstract
This is a qualitative investigation to assess the current state and development of ecotourism at natural meadows in Chaiyaphum Province, North-eastern Thailand. Research was conducted from October 2012 to October 2013. Data was collected from document study and field research. Tools used for data collection were basic survey, observation, interview and focus group discussion. Results show that there are three categories of meadows in Chaiyaphum: Siam tulip meadows, gustavia meadows and kamang meadows. The level of ecotourism at natural meadows in Chaiyaphum province is good. There are provisions made for tourists in each of the eight categories investigated: food, location, accommodation, safety, transportation, souvenirs, surrounding environment and customs, beliefs and ceremonies.
Highlights
Tourism is an integral part of modern human life
This study is important in its contribution to an under-represented geographical area in English ecotourism literature. This is a qualitative investigation to assess the development of ecotourism at natural meadows in Chaiyaphum Province, North-eastern Thailand in order to paint a clear picture of its current state
Respondent were structurally interviewed to gather information related to the current state and development of ecotourism at the natural meadows, with unstructured interviews used to gather any additional information
Summary
While once nature was viewed as a place of nourishment and support, it is seen as a place for relaxation and recreation. This shift in mentality has allowed for the growth of the tourist industry, which has generated substantial income for society and enabled nations to progress and develop (Potong, 2007). Tourism trends have shifted towards a more environmentally friendly and sustainable form of travel, as reflected by the strategy of the eleventh national development plan (Office of the National Economic and Social Development Board, 2009). The plan emphasized the importance of natural and cultural conservation and incorporation into a sustainable tourism model
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
