Nativnaya reklama kak instrument kontent-marketinga v usloviyah rasprostraneniya korotkih videomaterialov v epohu cifrovyh tekhnologij v Kitae

Abstract

This article expounds the concept and present situation of short video advertising marketing, analyzes the advantages of short video advertising marketing in the emerging media era, and then explores the marketing strategy of native advertising content under the short video media communication in the digital era.