Native Advertising in Food Blogs: Formats, Genres, Impact Tools

Abstract

The article is devoted to the genre and language features of native advertising texts integrated into the content of food blogs. The authors consider the advantages of native advertising in social networks and propose a typology of genres of native integrations in food blogs, since, as the analysis showed, one can talk about the genre specifics of organic advertising in gastronomic blogs. The material for the study was the content of food blogs for 2022, posted on social networks and containing advertising information.