Abstract
The paper presents the results of research into the influence of national culture on the enterprise potential, individual entrepreneurial orientation and entrepreneurial intentions of students in Serbia. The moderating and mediating effects of the possession of finance for opening one’s own company item on the observed relations were examined. National culture has a positive influence on entrepreneurship in cases where young people want to overcome the unfavourable circumstances in society and engage in entrepreneurship in order to become independent. In the case of a poor financial situation a stable environment is what can encourage the launch of one's own business.
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