Abstract
The national bank of Kuwait was set up in 1952 as not only the first local bank but also the first shareholding company in the state of Kuwait. Thus far, NBK has set up 162 branches across 15 countries. Also, the international expansion opportunities in the state of Kuwait, NBK is among the most profitable bank. Over the year, NBK has been consistently ranked among the top 50 safest banks in the world. NBK has established strategic client relationships which have enabled it to increase its client base across the state and also in the region. The bank avails a wide range of financial and investment products and services to its individual, corporate and institutional clients. Based on the that, partnering with NBK as a digital marketing agency can help propel further recognition of NBK which will then translate to increase in its growth and profit rates.
Highlights
Chapter 1: Introduction The establishment of the National Bank of Kuwait came from the need to serve its citizens better while protecting their savings and promote the economic growth of the state of Kuwait. This came about in 1952 when a prominent businessman traveled to the British Bank of the Middle East with the intentions of being issues a letter of guarantee for money amounting to KD750
It revolves around taking advantage of the search engine, email, social media and the website to create a connection between the business and both its prospective and current customers
Digital marketing is taking over traditional marketing for various reasons
Summary
Chapter 2: Background of the idea Product/service The idea revolves around digital marketing for NBK. Content marketing specializes in the creation of consistent blog posts that offer leads to business services and products. Chapter 3: Justification of the Idea The traditional methods of marketing in the banking sector are reliant on the branch customer.
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