Abstract
Entrepreneurial intention as a psychological process has been investigated from several points of view which, although employing similar methodologies, have used different variables. Our aim here is to explain the reasons why some individuals tend more towards entrepreneurship than others. For these explanations we look towards Schwartz's Theory of Cultural Values. Schwarz structures cultural values in relation to three bipolar dimensions: conservation vs autonomy, hierarchy vs egalitarianism and mastery vs harmony. To analyse these variables, we applied the EOQ scale to a sample of 600 nascent entrepreneurs aged between 25 and 35, pertaining to different autonomous communities in Spain. After application and evaluation of the results, it can be concluded that there are significant differences in the personal, contextual and entrepreneurial intention variables as regards gender, parent's occupation(s) and autonomous community
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