Abstract
This study is intended to be informative on two different fronts: (a) by exploring how prejudice is understood and dealt with in everyday life, and (b) by examining how people come to terms with the manifestation of a socially recognized wrong within their own selves. To accomplish these goals, a 2-fold assumption is adopted. Specifically, prejudice and storytelling are universal practices. On the basis of this assumption, 123 narratives of personal prejudice (collected in 2 waves) are analyzed. The analysis reveals 5 distinct story types. These story types are discussed in detail along with the ''good reasons" they inherently espouse for holding and maintaining prejudice. These story types and good reasons provide an understanding of prejudice from the holder's perspective, thus constructing a solid foundation on which efforts at education, reduction, and management may be built.
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