Narrative analysis of media discourse of a special event (on the example of Robert Rozhdestvensky Altai Regional Literary Festival)

Abstract

Leaning on the narrative analysis of media materials, this articled examines the peculiarities of the narrative of regional literary festival of Robert Rozhdestvensky. Research methodology employs narrative analysis, which being a variety of qualitative content analysis, implies characteristics of the following textual elements: narrator: hero/narrator / author; characters, their types; events (plot functions); type of narrative strategy; time; space; intertext, precedent texts, metanarrative; dichotomies, presuppositions, ideologemes. The object of this analysis is media article dedicated to the regional literary festival of Robert Rozhdestvensky, material publications (345 units) cover the period from June 8, 2007 to December 31, 2019. Four types of narrative elements of discourse of a special event are characterized: personal experience of familiarization with R. Rozhdestvensky’s poetry; national narrative of the Great Patriotic War; history of emergence of his poems in the context of other belongings that were transferred to the museum. Narrative elements within the discourse structure are brief and curtailed. The article explores narrative potential of a social conflict in generating the narrative of a special event in the media. It is demonstrated that the narrative is composed by stories associated with Robert Rozhdestvensky, while the subjects of media discourse are the prominent participants, cultural workers, and narrators. The conclusion is drawn that the narrative and mythological components within the structure of media discourse are attributed to different objectives.