Abstract
The importance of local media is indisputable for media theorists and media practitioners, despite the widespread globalization. Although electronic media has the largest audience, while online media is constantly expanding, the traditional print media is still surviving and they influence the political and social life of local communities. “Narodne novine” [English: The People’s Newspaper] are a daily news and political newspaper with the longest publication time in south-eastern Serbia. By using the quantitative and qualitative content analysis, as well as the comparative and synthetic research method, the authors investigate how this newspaper has transformed in relation to genre, and in thematic and visual terms during the two socially and historically different periods - in the socialist and transitional period. The research corpus consists of 63 articles from two editions of “Narodne novine” – the newspapers published on May 1st 1949 (28 articles) and 70 years later, on May 1st 2019 (35 articles).
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