Abstract
Red culture is an advanced culture with Chinese Marxism as its core. It is scientific, advanced and contemporary. Taking the Taihang spirit as an example, red culture has multiple values. Tapping the economic value empowers rural revitalization, and tapping the spiritual value can improve the political position of grassroots governance and strengthen the ideological correction role of the red cultural industry. On the basis of discovering the existing difficulties, it is pointed out that the Taihang spirit should give full play to the value of its red cultural resources, shape red cultural IP, and promote the exploration of red connotations. Technology empowerment enables the professionalization and intelligence of red culture research and development, dissemination and education. Finally, the red culture is strengthened to consolidate the function of grassroots party building, so as to realize the Taihang spirit and help the rural revitalization of old revolutionary areas.
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