Myth In The Structure Of Mass Consciousness Of The Digital Era Society

Abstract

Mass consciousness is a relevant subject for science. The task of studying the connection between mass consciousness and myth retains its importance. In recent decades, these concepts have been at the center of philosophical discussion, which is due to the novelty of interpretations and new scope of application of these concepts. The problem of the impact of the process of informatization of society actualizes this task. An essential feature of setting such a task is the consideration of the specifics of mythologization of mass consciousness. The dynamics of information technology is accompanied by the emergence of new aspects of it, which, in turn, leads to the specifics of the connection of mass consciousness and myth. Myth and mythmaking are the characteristics of both the information and communication space and the modern mass consciousness. The field of myth-making extends from the practice of interpretation of concrete facts to the model of being. By problematizing reality, mass consciousness forces its bearer to reckon with what is non-obvious but imaginable in it. Imagination reveals the content of existence, which is always greater than the everyday (myth). Myth-making is a way of influencing reality. Creating its own model of the world, myth in the mass consciousness gives reality a meaning, demonstrating its ability to be an ideal motivating force of social behavior. Socio-philosophical analysis of the genetic, functional features of mass consciousness and myth allow us to conclude that the nature of mass consciousness is myth-consciousness.