Fake in the Context of Worldview Determinants of Modern Society

Abstract

Introduction. The increasing intensification of false meanings in the communicative space, which permanently generates the processes of alienation in society, actualizes the reflection of the phenomenon of fake messages, requiring their socio-philosophical understanding. The purpose of the article is to identify the specifics of the positioning of a fake, on the one hand, and to diagnose the risks associated with the power of the impact of false meanings that stimulate latent tensions and challenges in society, on the other. Materials and Methods. The theoretical and methodological basis was the concept of the post-non-classical social and humanitarian paradigm, which includes the principles of complementarity and pluralism. The study is based on the synergetic method, the theory of communicative action (J. Habermas), as well as the value approach. The theory of simulacra (J. Baudrillard, J. Derrida, M. Foucault, etc.) is methodologically significant for revealing the essence of a fake in the context of virtual space, through the prism of which the fake claims to replace the genuine. Results. Civilizational shifts that have taken place in society are identified and interpreted, which give the impression of a high degree of socio-cultural disorganization, which is reflected in the ideological foundations of social practice. It has been established that fake is a special culture of some new reality, which is actively imposed on the target audience. The formation of a social quality based on a fake involves the use of the latter as an ideological tool for influencing the mass consciousness and controlling people’s behavior. Discussion and Conclusions. The purpose of a fake is to launch an idea into the mass consciousness, inspire the need for certain political events, tune in to certain assessments, arousing strong emotions, and even reasonably push for action. It is concluded that the communicative space is oversaturated with competing ideologies, value systems, functioning under the guise of pluralism of opinions. The multiplicity of fakes not only does not contribute to mutual understanding between different social groups, but also carries the threat of disorganization of society itself. From this point of view, the disorganization introduced into the mass consciousness gives rise to failures in the thinking of the collective subject.