Abstract
The paper deals with the theory of communicative action by J. Habermas and models of mass communication by J. Kourrey, H. Lasswell, Moles, Schram-Moles. The author makes an attempt to exstrapolize them in modern Ukrainian theatrical publicisism. The author shows theatrical communication as multidisciplinary phenomenon and problematic field. Theatrical communication models social and cultural space in society. Theatrical publicism is described as a complex part of social and communicative space in Ukraine. It is stated that the semiosphere of theatrical art is arranged in the most adequate way by means of verbal expression of publicistic thought. This forms the base for multidisciplinary study of the theory of artistic communication and brings it into powerful sphere of social communication. Ukrainian modern theatrical journalism of pivotal era approves the values of human life, national priorities and new scenic techniques. It has a response in today’s social and cultural space of Ukraine and forms public opinion. Journalists appeal to dramatic means of concept expression of reality presenting axiological parameters of vision and professional assessment of the stage of life in informational and analytical journalistic genres. The most significant of them are metaphorical formation, semantic contrast antithesis and amplification. The quality of this type of social communication depends on perspectives of vision of theatrical problems in the globalized cultural continuum of our country. It is noted that publicistic reflection of reality by means of printed word can model the communicative space in the specific concepts (the arranged circumstances, etc). Key words: models of mass communication, verbal and text space, theatrical publisism, communicative modeling, extrapolation.
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