Mutual strategy relationship of Eilat vs. Aqaba as tourism destinations

Abstract

Aqaba and Eilat are neighbouring cities located in the northern part of the Red Sea, operating as tourism destination and logistic. Over the last decade, Aqaba experienced rapid development as to Eilat with no substantial change. The objective of the research is to determine the strategy of both cities and to indicate future mutual implications. The research applies the Tourism Area Life Cycle (TALC) model and the SWOTCLOCKTM approach. Results show that the ‘Leading Strategy’ of Eilat is RESPONSE as to LEVERAGE strategy of Aqaba. Findings based on the analysis of empirical data prove validation and compatibility between the TALC model and the SWOTCLOCKTM approach and enhance knowledge in the field of strategy formulation and tourism. Future studies and researches are recommended to be run.