Musings on messages and mediums: How communication and marketing techniques can aid in sleep health promotion

Abstract

Health communication theory and methods offer promise for anyone interested in translating sleep and circadian findings into population sleep outcomes. Health communication research includes planning, implementation, and evaluation activities, and examining beliefs, behaviors, and environmental factors unique to the target audience; selecting appropriate medium for message dissemination; and crafting a captivating message to nudge a person or population toward better sleep health. Opportunities for leveraging health communication tools for advancing sleep and circadian health are explored.