MUSEUM AND CULTURAL HERITAGE: TRADITIONAL AND INNOVATIVE (DIGITIZATION) FORMATS AS IMPORTANT TOOLS OF MUSEUM ACTIVITIES

Abstract

The museum is a complex, in-demand sociocultural institution of society that has recently transformed. Museum objects perform the function of combining spiritual experience, historical heritage, the search for identity, restoring the role and function of genuine traditional national values, education of civic dignity, social activity, methods of cultural verification, and patriotism of people through the merging of museum work, forms, processes of museum activity, as well as museum exchange and museum policy with current sociocultural processes and forms of organization of public life.
 The article shows the place, but also the role of museums in conditions undergoing significant changes in modern society, as well as the emergence of innovative communication and digital technologies that require the search for a new level of scale, resource, purpose, and organization of museum work.
 Materials end methods: The study uses a comparative method as a general scientific method of cognition, when, based on some characteristics of compared objects (museums), a conclusion is made about the similarity of various characteristics, as well as a systematic approach, which involves not only studying museum collections from the point of view of their cause-and-effect relationships but also aimed at studying their essence as an object of research in interaction with other museum objects.