Mundane internet tools, mobilizing practices, and the coproduction of citizenship in political campaigns

Abstract

The internet’s potential for political mobilization has been highlighted for more than a decade, but we know little about what particular kinds of information and communication technologies are most important when it comes to getting people involved in politics and about what this means for the active exercise of engaged citizenship. On the basis of ethnographic research in two congressional campaigns in the USA, I will argue that specific mundane internet tools (like email) are much more deeply integrated into mobilizing practices today than emerging tools (like social networking sites) and specialized tools (like campaign websites). Campaigns’ reliance on mundane internet tools challenges the prevalent idea that sophisticated ‘hypermedia’ turn people into ‘managed citizens’. Instead, I suggest we theorize internet-assisted activism as a process for the coproduction of citizenship and recognize how dependent even well-funded political organizations are on the wider built communications environment and today’s relatively open internet.