Multi-State Advertising Over the Internet and the Private International Law of Unfair Competition

Abstract

The characteristics of market places do not nowadays correspond to the characteristics of national territories of states. Goods and services are marketed throughout the world without respecting national barriers. This is why advertising activities are designed to reach many customers in many countries. The Internet has forced this development in the last 15 years. It has been transformed from a means of communication among research scientists into a means of mass communication, an indispensable part of many peoples every-day lives.