The Valuable Constituent Of The English Communicative Style In Social Media

Abstract

The development of present-day civilization stipulates the appearance of new technologies and means of communication, which provokes the introduction of new terms to name the latest phenomena. One of such phenomenon that is being actively studied nowadays is the Internet discourse. Everyone takes advantage of the Internet at present.Mass communicationin social media is one of the widespread means of communication in the contemporary society. Alongside with traditional one-way means of mass communication such as radio, television and printed media there have appeared electronic means of mass communication that preview two-way interaction. A great variety of social networks implying bilateral communication have appeared over the last decade. One of them is well-respected social media platform called Twitter. Core values, beliefs and intentions existing in the modern society and those ones that undergo the stage of formation are communicated through accounts in Twitter. The article under consideration is aimed at analyzing the peculiarities of impact of the American social media on the values of the modern society within the frameworks of the English communicative style. More importantly, one of the goals of the current study is to distinguish the values that are conveyed via official accounts of mass media allocated in Twitter.