Abstract
This paper reports the findings of a cross-sectional survey of 128 senior managers of multinational corporations in Singapore. Specifically an attempt was made to link the development of ASEAN regionalism to the nature of MNC management, and the strategic posture of the MNC in the ASEAN region. Based on the work of Nye (1971) the study was designed to investigate the extent to which perceptions of the viability of ASEAN were associated to corporate strategic action. The results suggested that the origin of the manager (international expatriate, ASEAN expatriate and local) is statistically associated with technical product decrease, merger growth and market/product decrease strategies. There was no support for the notion that this was due to positive perceptions of ASEAN regionalism.
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