MULTIMODAL ASPECTS OF THE BANSKÁ BYSTRICA LINGUISTIC LANDSCAPE

Abstract

The paper presents linguistic landscape (LL) research into the Banská Bystrica intra-urban space focused specifically on multimodality of the researched objects. The presented partial qualitative synchronous and diachronous analysis of the samples collected at Horná Street and the Námestie SNP Square in the city is a part of the larger project entitled APVV-18-0115 Language in the City – Documenting the Multimodal Semiosphere of Linguistic Landscapes in Slovakia and in a Comparative Perspective.