Abstract
Multidimensional scaling (MDS) is a form of analysis which permits the relationships among a set of elements to be represented as interelement distances in spaces. It is suitable for data collected according to a number of different formats. This article describes a number of the formal and technical features of MDS analysis and its variants. The main purpose of MDS approaches lie in their capacity to explore the structure underlying a set of judgements. Existing and potential uses of the multidimensional scaling procedure in tourist studies are discussed. It is concluded that the multidimensional scaling approach can provide more than a complex technique for simplifying data sets. It is also argued that the technique can be used to test hypotheses and conceptual arguments in the tourist literature.
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