Abstract
Subject. The article considers the reform of the Russian education system. Objectives. The aim is to analyze applicants' and students' preferences in relation to various training programs. Methods. The study employs methods of statistical analysis. Results. We established that the main reasons influencing the choice of a university are the quality of education, prestige, and prospects for further employment. In modern conditions, students are increasingly choosing to develop an individual educational trajectory in the digital environment. Conclusions. The implementation of multi-track educational programs can significantly reduce the burden on the teaching staff.
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