Multi-Level Marketing Firm Research and Industry Development: A Systematic Literature Review

Abstract

Multilevel marketing (MLM), network marketing, and network marketing direct sales organizations are some of the terms used to describe in the related direct selling industry. The network marketing industry is rapidly expanding, particularly during times of crisis, and is quickly becoming a popular opportunity among other industries. It is a fantastic opportunity for people who want to start a business but lack the necessary capital. It also allows them to improve their presentation, communication, motivation, and interpersonal skills. This research paper aims to understand the mapping of MLM research topics by examining various research papers from well-known and trusted digital libraries. This systematic literature research paper can serve as a reference for future research on the Multilevel Marketing industry. Based on these findings, the MLM industry's management and strategy research is largely unexplored and there is still a significant and necessary gap in research on the MLM industry.